At StoreLab™ we provide our clients with experiential and lifelike VR simulations to help them make well informed decisions before investing significantly.

The team at StoreLab™ have been in retail solutions for over 35 years. We support our clients with research, and interactive virtual and live interactive store environments. 

The Result? Our clients are standing out from their competition, building Shopper Intimacy, becoming more targeted through continuously refining their offer as well as realising cost efficiencies.

STORELAB™ Connect™

STORELAB™Connect™ global leading enterprise software platform enables our clients to host STORELAB™ at THEIR premise and benefit from:


  • Import/Export/Modify Planograms (.psa files)

  • View and walk through your custom built scenes

    • Manipulation of pre-determined items within the scene (rotate, move, scale)

    • Save manipulated versions

  • Create video output directly from STORELAB™ Connect™ to support internal communication or training

    • Develop your own scripted video with insights, overlays and data

  • Visualise your merchandising solutions within Photo Realistic Virtual Reality in store 

  • Reduces cost of further changes to scene by STORELAB™ through improved briefings

  • Customise your own retail environment to
    Experiment, Enhance, Deliver and Save Money!


Authentic. Best Shopper research results

A picture is worth a thousand words.


STORELAB™ EyeTrack™ distills Gaze Point to Industry Leading insights. Rich, Fast eye tracking identifies the specific's about what was looked at by using the Gaze Point. Use this data to get rich data and insights about Shopper response to Campaigns, Pack Design and Planograms.


  • Flexible test-design allows subjects to navigate stores, have a pre-defined path, or mixture of both

  • Tracking Gaze Points give ability to test designs far and beyond other systems

  • Extract file data spreadsheets to collate and analyse for insights

  • STORELAB™ EyeTrack™ hardware operates with normal LCD monitors


STORELAB™ EyeTrack™ globally unique eye tracking software provides real-time data and captures the entire 3D space rather than ambiguous, indecipherable 2D tracking.


Getting more from your DATA and INSIGHTS,
enabling you to EXPERIMENT and then get this into ACTION.

STORELAB™ FieldForce™

STORELAB™ FieldForce™ promotes and measures executional excellence.

  • Navigate video that shows a pre-defined Store Walk    demonstrating the new campaigns in-store Picture of Success, Point of Sales requirements or Planogram details etc. 

  • Fly-Through at key Points of Engagement to show information, insights, display standards or campaign specifics.

  • Quick comparisons between what's on screen vs. in-store.

  • Geo-Tag photos, rate Compliance in the field, then track how well entire campaigns are being executed across territories; from suburbs out to entire countries and regions.

  • Consistently and effectively Educate and Excite store teams on campaign benefits and Executional Excellence.


Communicating internally and externally with VR

to engage better.

We'd love to hear from you..

StoreLab™ UK 

The Coach House

Rear of 45 Bridge Road
East Molesey, KT8 9ER, UK

+44 7970 815635


StoreLab™ USA 

Leawood, Kansas, USA
+1 (913) 317-6099 


StoreLab™ Sydney Head Office

105 Old Pittwater Road

Brookvale NSW 2100

Sydney, Australia

1300 745 042


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© 2015 by StoreLab Pty Limited